SS39411: SUN SURF OPEN SHIRTS HAWAII CALLS hawaiian shirt
SS39411: SUN SURF OPEN SHIRTS HAWAII CALLS hawaiian shirt
Title of work: “HAWAIIAN HULA”
Vintage: HOLO HOLO
Year: Late 1940s
Material: Rayon Habutae (Filament Rayon)
Print: Discharge print
Design pattern: All-over pattern
Hawaiian activities such as hula dancing, diving, and surfing were popular motifs for aloha shirts even back then. This particular shirt was made by Holoholo, a brand of Holoholo Apparel Manufacturing, which entered the shirt market in earnest after the war. It is also featured in "The Hawaiian Shirt," a specialist book on aloha shirts written by Thomas Steele, and is highly regarded by vintage collectors, making it increasingly difficult to find one in good condition.
Aloha shirt
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